About us

At HUMANE FASHION MARKET, we believe in a world where you have total freedom to be you, without judgement. To experiment. To express yourself. To be brave and grab life as the extraordinary adventure it is. So we make sure everyone has an equal chance to discover all the amazing things they’re capable of – no matter who they are, where they’re from or what looks they like to boss. We exist to give you the confidence to be whoever you want to be. Especially young Africans who are judged at sight by their looks or outfits.

Our audience (AKA you) is wonderfully unique. And we do everything we can to help you find your fit, on all fashion brands available in our store — and we’re committed to providing all sizes at the same price – so you can be confident we’ve got the perfect thing for you.